Search Engine Optimisation

Search Engine Optimisation (SEO) is a vital component of any digital marketing strategy as just having a website is no longer enough...it's pointless having a website if no-one can find it!

 

It is often cited that consumers believe that high unpaid search rankings are an indicator of credibility and around 75% of users never scroll past the first page of search engine results.

 

SEO has a significant impact in the research/buying cycle and has the potential to increase sales without a proportional increase in marketing costs. It is proven to be one of the most effective returns on investment, when done correctly.

Our holistic approach to SEO as part of an overall online marketing mix is designed to maximise engagement with your client audience.

Effective SEO requires three basic elements:

 

  • Perfomance - part of the ranking is based on how well the website is structured, and if the site meets correct coding standards as well as its usability.
  • Content - written content that features relevant keywords (in both user terms and marketing terms) maximises your search rankings. Regularly updated content is a crucial aspect of SEO and we work with you to ensure this happens.
  • Social - creating and maintaining an active and engaging social media presence to increase your overall online presence and credibility.

SEO 'by Design'

When we work with you to design and build a brand-new website, we design with SEO in mind. From the outset we will ensure that your website is searchable and easily found. We continuously monitor and report on overall rankings and performance based on the agreed strategy.

 

For all new website development projects, we work with you to determine the optimal keywords specific to your business and using those we strategically balance the need of copy with the integration of the search terms to maximise your search engine rankings.

Ongoing SEO Support & Analysis

We continue to monitor and assess the performance of your keywords to ensure that your ranking remain consistently high, as well as taking note of any new keywords that you 'want' to rank high for - a combination of these existing and new keywords will form the basis of your SEO campaign. Your top-ranking keywords are likely drive the most traffic to your site, so we make sure that the landing pages associated with those keywords are relevant to keep your bounce rate low.